AlterEgo Keep It Glossy 60ml – Professional Demi-Permanent Liquid Hair Color for shiny, healthy, and vibrant hair

💎 Compromise-free professional ritual – multidimensional color, natural glossy effect and visibly revitalized hair

Experience a new dimension of coloring with AlterEgo Keep It Glossy, the revolutionary demi-permanent dye that doesn't cover, but reveals the natural beauty of your hair! With an innovative oleogel texture, vegan formula, ammonia-free, alcohol-free and resorcinol-free, this delicate cosmetic treatment offers a natural-looking color, elegant camouflage of gray hairs and unmatched shine – without compromising hair health.

✨ Spectacular Benefits:

• 💖 Dreamy glossy finish – without artificial effect

• 🎨 Light, even and multidimensional toning

• 🌿 Suitable for natural, colored or bleached hair

• 🔬 With CHROMABRIDGE SYSTEM – evenly distributed and wash-resistant pigments

• 🧴 Light texture, with acidic pH – respects the hair fiber

• ♻️ Vegan formula – zero ammonia, zero alcohol, zero resorcinol

• ✨ Delicate gray hair camouflage – for a translucent and elegant look

• 💆♀️ Complete care ritual: Prep Shampoo + Co-Wash

🌟 CLEAR Variant – Absolute Shine, No Pigment

🔹 Pure light, no pigment.

CLEAR is the transparent version of the Keep It Glossy range – a pigment-free treatment, ideal for:

• ✨ Adding intense shine without altering hair color

• 🎨 Dilution for reflected shades, creating elegant pastel effects

• 🌬 Sealing hair porosity

💡 CLEAR Mixing Recipes:

For dilution:

• 50 ml shade + 10 ml Clear

• 40 ml shade + 20 ml Clear

• 30 ml shade + 30 ml Clear

For pastel effect:

• 40 ml Clear + 20 ml shade

• 50 ml Clear + 10 ml shade

➡️ All formulas are mixed with Coactivator 6 vol. (1:1)

🧴 Complete Usage Guide – 3 Professional Services

1️⃣ TONE-ON-TONE SERVICE – Gentle Toning

🔹 Cleaning & Preparation:
🧼 Wash hair with Prep Shampoo. If the hair has many styling products, repeat shampooing.
🌀 Dry hair to 30%.

🔹 Mixing & Application:
⚗️ 1:1 – Keep It Glossy shade + Coactivator 6 vol
🖌 Apply evenly from root to tip
⏳ Leave on for 20 min.

🔹 Final Treatment:
🚿 Rinse thoroughly and apply Co-Wash for smoothing.
💆♀️ Continue with:

• Color Care Conditioner – for fine/medium hair

• Color Care Mask – for medium/thick hair
  ⏱ 5 minutes, then rinse and style.

2️⃣ COLOR COMBINATION SERVICE – For Roots and Lengths

🔹 Roots:
🔍 Diagnose and color with Technofruit, MyColor or Fast Color 10’.

🔹 Lengths & Ends:
⚗️ Mix Keep It Glossy shade + Coactivator 6 vol (1:1)
🖌 Apply only to lengths and ends
⏳ Processing time: 20 min

📌 If hair is very dirty, it is recommended to wash before applying to lengths.

🔹 Final Treatment:
Continue with the ritual described in Tone-on-Tone Service.

3️⃣ CLEAR GLOSS TREATMENT – Shine without color

✨ Mix Clear + Coactivator 6 vol.
🖌 Apply evenly to hair for shine and smoothness
⏳ Processing time: 20 minutes
🚿 Continue with Co-Wash and optionally mask/conditioner

💇♀️ Suitable for all hair types:

• ✔ Natural hair – for healthy radiance and natural tones

• ✔ Colored hair – ideal for refreshing color without aggressiveness

• ✔ Bleached hair – creates subtle pastel shades

• ✔ Hair with gray strands – subtle and elegant camouflage

• ✔ Sensitive/damaged hair – no aggressive ingredients, does not dry out

🌟 The final result?

Hair that is smooth, hydrated, radiant, with even and natural color, enveloped in a glossy effect like after a salon treatment.

💫 With AlterEgo Keep It Glossy, you transform every coloring into a moment of pampering, health and beauty.