Wella Professionals Ultimate Color Shampoo for Colored Hair

Protect color intensity and give your hair a professional cleanse with Wella Professionals Ultimate Color Shampoo, the shampoo for color-treated hair specially formulated to prevent pigment fading and maintain visibly healthy, shiny, and revitalized hair.

With a delicate sulfate-free and pH-balanced formula, the shampoo effectively cleanses, soothes the scalp, and detoxifies the hair fiber from heavy metals that can alter the hair's shade. Active ingredients such as glycine, Metal Purifier technology, and Provitamin B5 work synergistically to protect color, retain moisture, and smooth hair from root to tip.

Dermatologically tested and free of animal-derived ingredients, the shampoo is part of the advanced Wella Professionals Ultimate Color care system, which maintains color intensity for up to 10 weeks and provides revitalized hair from the very first wash.

• Glycine – reduces hair porosity and helps fix pigments.
• Metal Purifier Technology – eliminates heavy metals and protects against free radicals.
• Provitamin B5 – hydrates, strengthens, and leaves hair supple and silky.

• ✔ Gently cleanses and protects color intensity
• ✔ Detoxifies hair from metals that can alter pigment
• ✔ Maintains vibrant color for up to 10 weeks
• ✔ Soothes the scalp and leaves hair soft, smooth, and easy to comb
• ✔ Sulfate-free, pH-balanced, and dermatologically tested formula

1. Apply to wet hair and massage gently until lather forms.
2. Rinse thoroughly and repeat if necessary.
3. Continue the ritual with Ultimate Color Conditioner or Ultimate Color Leave-In Mask for maximum results.

• All types of color-treated hair
• Dull, porous, lackluster hair
• Individuals seeking long-lasting color protection and hair detoxification